Text copied to clipboard!
Title
Text copied to clipboard!Paid Search Manager
Description
Text copied to clipboard!
We are looking for a highly skilled and experienced Paid Search Manager to join our dynamic marketing team. The ideal candidate will be responsible for managing and optimizing our paid search campaigns across various platforms, including Google Ads, Bing Ads, and other PPC channels. You will work closely with our marketing, sales, and product teams to develop and execute strategies that drive traffic, increase conversions, and maximize ROI. Your analytical skills and attention to detail will be crucial in monitoring campaign performance, identifying trends, and making data-driven decisions. You will also be responsible for budget management, keyword research, ad copy creation, and A/B testing. The successful candidate will have a deep understanding of paid search best practices, a proven track record of successful campaign management, and the ability to stay up-to-date with the latest industry trends and changes. If you are passionate about digital marketing and have a knack for driving results through paid search, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Manage and optimize paid search campaigns across various platforms.
- Develop and execute strategies to drive traffic and increase conversions.
- Monitor campaign performance and make data-driven decisions.
- Conduct keyword research and competitive analysis.
- Create and test ad copy to improve click-through rates and conversions.
- Manage campaign budgets and allocate resources effectively.
- Collaborate with marketing, sales, and product teams.
- Stay up-to-date with industry trends and changes.
- Generate and present performance reports to stakeholders.
- Implement A/B testing to optimize campaign performance.
- Identify and resolve issues related to campaign performance.
- Utilize analytics tools to track and measure campaign success.
- Develop and maintain relationships with key advertising partners.
- Ensure compliance with advertising policies and guidelines.
- Continuously seek opportunities for improvement and innovation.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in paid search campaign management.
- Proficiency in Google Ads, Bing Ads, and other PPC platforms.
- Strong analytical skills and attention to detail.
- Experience with keyword research and competitive analysis.
- Excellent written and verbal communication skills.
- Ability to work independently and as part of a team.
- Strong project management and organizational skills.
- Proficiency in analytics tools such as Google Analytics.
- Experience with A/B testing and optimization techniques.
- Knowledge of SEO best practices is a plus.
- Ability to stay up-to-date with industry trends and changes.
- Proven track record of successful campaign management.
- Strong problem-solving skills and ability to think critically.
- Ability to manage multiple projects and meet deadlines.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with managing paid search campaigns?
- How do you approach keyword research and competitive analysis?
- What strategies do you use to optimize ad copy and improve CTR?
- How do you manage and allocate campaign budgets?
- Can you provide an example of a successful campaign you managed?
- How do you stay up-to-date with industry trends and changes?
- What tools do you use to track and measure campaign performance?
- How do you handle underperforming campaigns?
- Can you describe your experience with A/B testing?
- How do you collaborate with other teams to achieve campaign goals?
