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Title
Text copied to clipboard!Paid Search Manager
Description
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We are looking for a Paid Search Manager to join our dynamic marketing team. As a Paid Search Manager, you will be responsible for planning, implementing, and managing paid search campaigns across various platforms to drive traffic, generate leads, and maximize ROI. This role requires a deep understanding of search engine marketing (SEM), pay-per-click (PPC) strategies, and analytics to ensure the success of our digital advertising efforts. You will collaborate with cross-functional teams, including content creators, designers, and data analysts, to create and execute campaigns that align with our business goals. The ideal candidate is analytical, detail-oriented, and has a passion for staying ahead of industry trends. You will play a critical role in shaping our online presence and ensuring that our paid search efforts deliver measurable results. If you are a strategic thinker with a proven track record in paid search management, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Develop and execute paid search strategies to achieve business objectives.
- Monitor and optimize campaign performance to maximize ROI.
- Conduct keyword research and competitive analysis to identify opportunities.
- Create compelling ad copy and landing pages to improve conversion rates.
- Analyze campaign data and generate performance reports for stakeholders.
- Stay updated on industry trends and platform updates to maintain a competitive edge.
- Collaborate with internal teams to align paid search efforts with overall marketing strategies.
- Manage budgets and ensure campaigns are delivered within allocated resources.
Requirements
Text copied to clipboard!- Proven experience in managing paid search campaigns on platforms like Google Ads and Bing Ads.
- Strong analytical skills and proficiency in tools like Google Analytics and Excel.
- Excellent understanding of SEM and PPC best practices.
- Ability to create and optimize ad copy and landing pages.
- Experience with bid management tools and A/B testing.
- Strong communication and collaboration skills.
- Bachelor's degree in Marketing, Business, or a related field.
- Certification in Google Ads or similar platforms is a plus.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with managing paid search campaigns?
- How do you approach keyword research and competitive analysis?
- What tools and platforms do you use to monitor and optimize campaign performance?
- Can you share an example of a successful paid search campaign you managed?
- How do you stay updated on the latest trends and changes in SEM?
- What strategies do you use to improve ad copy and landing page performance?
- How do you handle budget management and ensure campaigns stay within allocated resources?
- What is your experience with A/B testing and data analysis?
